Consumers do not trust companies with personal data, survey shows

By The News Desk|31 January 2017

In the run-up to GDPR compliance rolling out next year, a YouGov survey of more than 1,600 UK consumers shows that more than a quarter are concerned about their identity being stolen through data held by employers, retailers or on social media. Almost one in five is concerned about their personal data being sold on to other companies, while 12% are concerned their data might get stolen from the companies that hold it.

30% of respondents aged 50+ are more concerned about the risk of their identity being stolen, especially with the amount of data relating to mortgages, loans, credit and savings, while 29% of 18-24 year olds said they were more concerned about not knowing what companies will do with their personal data.

The GDPR requires businesses to get consumers’ explicit consent to use data while children’s data is subject to new rules and protection.

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